The 7th edition of the Bologna Licensing Awards, which honoured 13 categories, is an integral part of the Bologna Licensing Trade Fair/Kids.
The 7th edition of the awards is an integral part of the 17th edition of the Bologna Licensing Trade Fair/Kids (8th-11th April), the only trade fair dedicated to brands for children, teenagers and young adults.
The ceremony of Bologna Licensing Awards, reserved for international licensors/agencies, licensees and retailers, took place earlier this week and was hosted by TV presenter Laura Carusino and organiser Cristina Angelucci. The 7th edition of the awards took place during the 17th edition of the Bologna Licensing Trade Fair/Kids.
The awards this year had 13 categories, including newly created Best Licensed Sustainable Project and Best New Licensing Stars 2023. The prestigious jurors Philippe Guinaudeau, Ian Hyder, Helena Mansell-Stopher, Cristiana Paesani and Astrid Specht chose the winners from almost 190 entries from all over the world, particularly from the European market.
Best Pre-School Licensing Project
Universal Products & Experiences in partnership with Spin Master for the Gabby’s Dollhouse project.
Best Kids Licensing Project
The Pokémon Company International for the Pokémon x Van Gogh Museum project with the Van Gogh Museum.
Best Teen Licensing Project
The Pokémon Company International with the project Clarks x Pokémon in synergy with Clarks.
Best Young Adult Project
Rai Com for the Mare Fuori (The Sea Beyond) licensing programme, in partnership with various partners.
Best Retail Project
Mattel Europe with the Barbie x Zara project in collaboration with Zara.
Best Fashion Project
The Pokémon Company International and Dolly Noire for the Dolly Noire x Pokémon project.
Best Licensed Publishing Project
Andersen Press with the illustrated book Goodnight Elmer.
Best Licensed Toy Project
Universal Products & Experiences in partnership with Spin Master for the playset Gabby’s Dollhouse.
Best Promotion/Loyalty Campaign
Studio 100 Media with the Vegesaurs x Lidl campaign, in collaboration with Lidl.
Promotion: Best Licensed Kiosk Product
Mondadori Media with the Peanuts 3D collection, together with CPLG WildBrain and Peanuts Worldwide.
Best Licensed Sustainable Project
Studio 100 Media for the project Maya – License Factory in Natural Dye, in partnership with License Factory.
Best New Licensing Stars 2023
Nerd Agency (Film.UA Group) for Mavka. The Forest song.
Best Property of the Year
Mattel with Barbie.
The products of all the winning projects have been on display throughout the fair at the BLTF/K Awards showcase located in the BLTF/K zone of the Bologna Children’s Book Fair, Hall 29 – Mall 2.
